The online-to-offline (O2O) food delivery industry and its recent development in China

This paper offers a unique perspective about the development of the online-to-offline (O2O) food delivery industry from 2017 to 2019 in China. This study demonstrates the latest transformation and improvements of the O2O market that address some common problems in the early stages of the development...

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Detalles Bibliográficos
Autores principales: Zhao, Xueyin, Lin, Wenhui, Cen, Shuyi, Zhu, Haoyu, Duan, Meng, Li, Wei, Zhu, Shankuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2021
Materias:
Perspective
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7851805/
https://www.ncbi.nlm.nih.gov/pubmed/33531631
http://dx.doi.org/10.1038/s41430-020-00842-w
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author Zhao, Xueyin
Lin, Wenhui
Cen, Shuyi
Zhu, Haoyu
Duan, Meng
Li, Wei
Zhu, Shankuan
author_facet Zhao, Xueyin
Lin, Wenhui
Cen, Shuyi
Zhu, Haoyu
Duan, Meng
Li, Wei
Zhu, Shankuan
author_sort Zhao, Xueyin
collection PubMed
description This paper offers a unique perspective about the development of the online-to-offline (O2O) food delivery industry from 2017 to 2019 in China. This study demonstrates the latest transformation and improvements of the O2O market that address some common problems in the early stages of the development of this raising industry in China. New strategies and regulations from the O2O platforms, food providers, and national and local governments are discussed. In our view, the mission of the O2O industry in general has shifted from pursuing enormous quantity to ensuring high quality. China’s O2O food delivery industry warrants further attention and studies as it grows and develops into the future. We suggest future studies to work on its economic, behavioral, and health impacts on population level as it encompasses both great risks and rewards.
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spelling pubmed-78518052021-02-02 The online-to-offline (O2O) food delivery industry and its recent development in China Zhao, Xueyin Lin, Wenhui Cen, Shuyi Zhu, Haoyu Duan, Meng Li, Wei Zhu, Shankuan Eur J Clin Nutr Perspective This paper offers a unique perspective about the development of the online-to-offline (O2O) food delivery industry from 2017 to 2019 in China. This study demonstrates the latest transformation and improvements of the O2O market that address some common problems in the early stages of the development of this raising industry in China. New strategies and regulations from the O2O platforms, food providers, and national and local governments are discussed. In our view, the mission of the O2O industry in general has shifted from pursuing enormous quantity to ensuring high quality. China’s O2O food delivery industry warrants further attention and studies as it grows and develops into the future. We suggest future studies to work on its economic, behavioral, and health impacts on population level as it encompasses both great risks and rewards. Nature Publishing Group UK 2021-02-02 2021 /pmc/articles/PMC7851805/ /pubmed/33531631 http://dx.doi.org/10.1038/s41430-020-00842-w Text en © The Author(s), under exclusive licence to Springer Nature Limited part of Springer Nature 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Perspective
Zhao, Xueyin
Lin, Wenhui
Cen, Shuyi
Zhu, Haoyu
Duan, Meng
Li, Wei
Zhu, Shankuan
The online-to-offline (O2O) food delivery industry and its recent development in China
title The online-to-offline (O2O) food delivery industry and its recent development in China
title_full The online-to-offline (O2O) food delivery industry and its recent development in China
title_fullStr The online-to-offline (O2O) food delivery industry and its recent development in China
title_full_unstemmed The online-to-offline (O2O) food delivery industry and its recent development in China
title_short The online-to-offline (O2O) food delivery industry and its recent development in China
title_sort online-to-offline (o2o) food delivery industry and its recent development in china
topic Perspective
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7851805/
https://www.ncbi.nlm.nih.gov/pubmed/33531631
http://dx.doi.org/10.1038/s41430-020-00842-w
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