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The effect of spokesperson attribution on public health message sharing during the COVID-19 pandemic
It is urgent to understand how to effectively communicate public health messages during the COVID-19 pandemic. Previous work has focused on how to formulate messages in terms of style and content, rather than on who should send them. In particular, little is known about the impact of spokesperson se...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7857592/ https://www.ncbi.nlm.nih.gov/pubmed/33534800 http://dx.doi.org/10.1371/journal.pone.0245100 |