Can I Influence You? Development of a Scale to Measure Perceived Persuasiveness and Two Studies Showing the Use of the Scale

In this paper, we develop and validate a scale to measure the perceived persuasiveness of messages to be used in digital behavior interventions. A literature review is conducted to inspire the initial scale items. The scale is developed using Exploratory and Confirmatory Factor Analysis on the data...

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Detalles Bibliográficos
Autores principales: Thomas, Rosemary J., Masthoff, Judith, Oren, Nir
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Artificial Intelligence
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7861330/
https://www.ncbi.nlm.nih.gov/pubmed/33733113
http://dx.doi.org/10.3389/frai.2019.00024

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7861330/
https://www.ncbi.nlm.nih.gov/pubmed/33733113
http://dx.doi.org/10.3389/frai.2019.00024

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