Involvement of bilateral insula in brand extension evaluation: an fMRI study

The present study aims to investigate functional involvement of brain areas in consumers’ evaluation of brand extension that refers to the use of well-established brand for launching new offerings. During functional magnetic resonance imaging (fMRI) scanning, participants viewed a beverage brand nam...

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Detalles Bibliográficos
Autores principales: Yang, Taeyang, Kim, Ji-Hyun, Kim, Junsuk, Kim, Sung-Phil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7873197/
https://www.ncbi.nlm.nih.gov/pubmed/33564059
http://dx.doi.org/10.1038/s41598-021-83057-8

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7873197/
https://www.ncbi.nlm.nih.gov/pubmed/33564059
http://dx.doi.org/10.1038/s41598-021-83057-8

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