The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision

The frontal alpha asymmetry (FAA) is a neurophysiological measure of motivation and preference. Despite the FAA is associated to commercial pleasantness, conflicting evidence emerged in the literature regarding its relationship with behavior. To study the association between FAA and consumers'...

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Detalles Bibliográficos
Autores principales: Di Gruttola, Francesco, Malizia, Andrea P., D'Arcangelo, Sonia, Lattanzi, Nicola, Ricciardi, Emiliano, Orfei, Maria Donata
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874093/
https://www.ncbi.nlm.nih.gov/pubmed/33584168
http://dx.doi.org/10.3389/fnins.2020.577978

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874093/
https://www.ncbi.nlm.nih.gov/pubmed/33584168
http://dx.doi.org/10.3389/fnins.2020.577978

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