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The Relation Between Consumers' Frontal Alpha Asymmetry, Attitude, and Investment Decision
The frontal alpha asymmetry (FAA) is a neurophysiological measure of motivation and preference. Despite the FAA is associated to commercial pleasantness, conflicting evidence emerged in the literature regarding its relationship with behavior. To study the association between FAA and consumers'...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874093/ https://www.ncbi.nlm.nih.gov/pubmed/33584168 http://dx.doi.org/10.3389/fnins.2020.577978 |