Good News or Bad News? How Message Framing Influences Consumers’ Willingness to Buy Green Products

Despite the growing social interest in green products, companies often find it difficult to find effective strategies to induce consumers to purchase green products or engage in other environmentally friendly behaviors. To address this situation, we examined the favorable or unfavorable effects of p...

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Detalles Bibliográficos
Autores principales: Tong, Zelin, Liu, Diyi, Ma, Fang, Xu, Xiaobing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874151/
https://www.ncbi.nlm.nih.gov/pubmed/33584407
http://dx.doi.org/10.3389/fpsyg.2020.568586

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874151/
https://www.ncbi.nlm.nih.gov/pubmed/33584407
http://dx.doi.org/10.3389/fpsyg.2020.568586

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