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Good News or Bad News? How Message Framing Influences Consumers’ Willingness to Buy Green Products
Despite the growing social interest in green products, companies often find it difficult to find effective strategies to induce consumers to purchase green products or engage in other environmentally friendly behaviors. To address this situation, we examined the favorable or unfavorable effects of p...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7874151/ https://www.ncbi.nlm.nih.gov/pubmed/33584407 http://dx.doi.org/10.3389/fpsyg.2020.568586 |