Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion

Although the concept of the consumer–brand relationship has undergone rapid change over the past two decades, the issue of brand addiction is still generally neglected in the literature. Based on social identity theory, the research develops a conceptual model of the influence of self-expressive bra...

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Detalles Bibliográficos
Autores principales: Bai, Shizhen, Yin, Yue, Yu, Yubing, Wei, Sheng, Wu, Rong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7893093/
https://www.ncbi.nlm.nih.gov/pubmed/33613386
http://dx.doi.org/10.3389/fpsyg.2021.602023

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7893093/
https://www.ncbi.nlm.nih.gov/pubmed/33613386
http://dx.doi.org/10.3389/fpsyg.2021.602023

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