The role of product development practices on new product performance: Evidence from Nigeria's financial services providers

This study investigates the impact of product development practices on the performance of new financial products and services through the analysis of ten in-depth case studies. We argue that weak product development practices negatively affect product performance. This study finds that in Nigeria, n...

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Detalles Bibliográficos
Autores principales: Iheanachor, Nkemdilim, Umukoro, Immanuel Ovemeso, David-West, Olayinka
Formato: Online Artículo Texto
Lenguaje:English
Publicado: American Elsevier 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7893682/
https://www.ncbi.nlm.nih.gov/pubmed/33664533
http://dx.doi.org/10.1016/j.techfore.2020.120470

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7893682/
https://www.ncbi.nlm.nih.gov/pubmed/33664533
http://dx.doi.org/10.1016/j.techfore.2020.120470

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