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The role of product development practices on new product performance: Evidence from Nigeria's financial services providers

This study investigates the impact of product development practices on the performance of new financial products and services through the analysis of ten in-depth case studies. We argue that weak product development practices negatively affect product performance. This study finds that in Nigeria, n...

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Detalles Bibliográficos
Autores principales:	Iheanachor, Nkemdilim, Umukoro, Immanuel Ovemeso, David-West, Olayinka
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	American Elsevier 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7893682/ https://www.ncbi.nlm.nih.gov/pubmed/33664533 http://dx.doi.org/10.1016/j.techfore.2020.120470

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