Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits

This study was aimed at exploring the impact of religiosity on purchase intention towards counterfeit products by investigating the mediating role of consumer attitude. This study investigated religiosity as an independent variable, attitude towards counterfeit as a mediator while predicting the pur...

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Detalles Bibliográficos
Autores principales: Yaakop, Azizul Yadi, Hafeez, Hafiz Muhammad, Faisal, Malik Muhammad, Munir, Muhammad, Ali, Majid
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7895708/
https://www.ncbi.nlm.nih.gov/pubmed/33644436
http://dx.doi.org/10.1016/j.heliyon.2021.e06026

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7895708/
https://www.ncbi.nlm.nih.gov/pubmed/33644436
http://dx.doi.org/10.1016/j.heliyon.2021.e06026

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