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Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits

This study was aimed at exploring the impact of religiosity on purchase intention towards counterfeit products by investigating the mediating role of consumer attitude. This study investigated religiosity as an independent variable, attitude towards counterfeit as a mediator while predicting the pur...

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Detalles Bibliográficos
Autores principales: Yaakop, Azizul Yadi, Hafeez, Hafiz Muhammad, Faisal, Malik Muhammad, Munir, Muhammad, Ali, Majid
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7895708/
https://www.ncbi.nlm.nih.gov/pubmed/33644436
http://dx.doi.org/10.1016/j.heliyon.2021.e06026
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author Yaakop, Azizul Yadi
Hafeez, Hafiz Muhammad
Faisal, Malik Muhammad
Munir, Muhammad
Ali, Majid
author_facet Yaakop, Azizul Yadi
Hafeez, Hafiz Muhammad
Faisal, Malik Muhammad
Munir, Muhammad
Ali, Majid
author_sort Yaakop, Azizul Yadi
collection PubMed
description This study was aimed at exploring the impact of religiosity on purchase intention towards counterfeit products by investigating the mediating role of consumer attitude. This study investigated religiosity as an independent variable, attitude towards counterfeit as a mediator while predicting the purchase intentions of the consumers. A self-administered questionnaire using a five-point Likert scale was used to collect data from the sample of 420 respondents who were from twin cities (Rawalpindi and Islamabad) of Pakistan. Structural equation modeling technique was used to achieve the set objectives. The results reveal a statistically significant effect of religiosity along with the significant mediating role of consumer attitude and the significant moderating role of hedonic benefits while predicting the purchase intentions of the consumers. This study also provides important insights for the researchers and the practitioners.
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spelling pubmed-78957082021-02-25 Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits Yaakop, Azizul Yadi Hafeez, Hafiz Muhammad Faisal, Malik Muhammad Munir, Muhammad Ali, Majid Heliyon Research Article This study was aimed at exploring the impact of religiosity on purchase intention towards counterfeit products by investigating the mediating role of consumer attitude. This study investigated religiosity as an independent variable, attitude towards counterfeit as a mediator while predicting the purchase intentions of the consumers. A self-administered questionnaire using a five-point Likert scale was used to collect data from the sample of 420 respondents who were from twin cities (Rawalpindi and Islamabad) of Pakistan. Structural equation modeling technique was used to achieve the set objectives. The results reveal a statistically significant effect of religiosity along with the significant mediating role of consumer attitude and the significant moderating role of hedonic benefits while predicting the purchase intentions of the consumers. This study also provides important insights for the researchers and the practitioners. Elsevier 2021-02-12 /pmc/articles/PMC7895708/ /pubmed/33644436 http://dx.doi.org/10.1016/j.heliyon.2021.e06026 Text en © 2021 The Authors http://creativecommons.org/licenses/by/4.0/ This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Research Article
Yaakop, Azizul Yadi
Hafeez, Hafiz Muhammad
Faisal, Malik Muhammad
Munir, Muhammad
Ali, Majid
Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title_full Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title_fullStr Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title_full_unstemmed Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title_short Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
title_sort impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7895708/
https://www.ncbi.nlm.nih.gov/pubmed/33644436
http://dx.doi.org/10.1016/j.heliyon.2021.e06026
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