How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty

As one of the world's most valuable fish, Tuna can either be found in inexpensive tins on grocery store shelves or on high-end auction blocks destined for Japanese sashimi and sushi restaurants. Moreover, Thailand is reported to be the world's largest exporter of prepared or preserved tuna...

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Detalles Bibliográficos
Autores principales: Chuenban, Pichit, Sornsaruht, Puris, Pimdee, Paitoon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7907474/
https://www.ncbi.nlm.nih.gov/pubmed/33665451
http://dx.doi.org/10.1016/j.heliyon.2021.e06301

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7907474/
https://www.ncbi.nlm.nih.gov/pubmed/33665451
http://dx.doi.org/10.1016/j.heliyon.2021.e06301

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