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How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty
As one of the world's most valuable fish, Tuna can either be found in inexpensive tins on grocery store shelves or on high-end auction blocks destined for Japanese sashimi and sushi restaurants. Moreover, Thailand is reported to be the world's largest exporter of prepared or preserved tuna...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7907474/ https://www.ncbi.nlm.nih.gov/pubmed/33665451 http://dx.doi.org/10.1016/j.heliyon.2021.e06301 |