Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain

During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Pre...

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Detalles Bibliográficos
Autores principales: Blanco-Herrero, David, Gallardo-Camacho, Jorge, Arcila-Calderón, Carlos
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908092/
https://www.ncbi.nlm.nih.gov/pubmed/33504002
http://dx.doi.org/10.3390/ijerph18031054

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908092/
https://www.ncbi.nlm.nih.gov/pubmed/33504002
http://dx.doi.org/10.3390/ijerph18031054

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