Attention and Information Acquisition: Comparison of Mouse-Click with Eye-Movement Attention Tracking

Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head...

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Detalles Bibliográficos
Autores principales: Egner, Steffen, Reimann, Stefanie, Hoeger, Rainer, Zangemeister, Wolfgang H.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Bern Open Publishing 2018
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908465/
https://www.ncbi.nlm.nih.gov/pubmed/33828714
http://dx.doi.org/10.16910/jemr.11.6.4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908465/
https://www.ncbi.nlm.nih.gov/pubmed/33828714
http://dx.doi.org/10.16910/jemr.11.6.4

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