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Attention and Information Acquisition: Comparison of Mouse-Click with Eye-Movement Attention Tracking

Attention is crucial as a fundamental prerequisite for perception. The measurement of attention in viewing and recognizing the images that surround us constitutes an important part of eye movement research, particularly in advertising-effectiveness research. Recording eye and gaze (i.e. eye and head...

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Detalles Bibliográficos
Autores principales:	Egner, Steffen, Reimann, Stefanie, Hoeger, Rainer, Zangemeister, Wolfgang H.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Bern Open Publishing 2018
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7908465/ https://www.ncbi.nlm.nih.gov/pubmed/33828714 http://dx.doi.org/10.16910/jemr.11.6.4

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