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Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness

Throughout the history of languages, poets and writers have used linguistic tools to enhance euphony in their creations. One of the widely used tools to convey melody in any written (or spoken) creative art form is the use of long vowels. This paper examines the linkages between long (vs. short) vow...

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Detalles Bibliográficos
Autores principales: Pathak, Abhishek, Calvert, Gemma Anne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7909286/
https://www.ncbi.nlm.nih.gov/pubmed/33498285
http://dx.doi.org/10.3390/bs11020012