The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two...

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Detalles Bibliográficos
Autores principales: Levrini, Gabriel R. D., Jeffman dos Santos, Mirela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7911682/
https://www.ncbi.nlm.nih.gov/pubmed/33504000
http://dx.doi.org/10.3390/bs11020016

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7911682/
https://www.ncbi.nlm.nih.gov/pubmed/33504000
http://dx.doi.org/10.3390/bs11020016

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