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Norm-focused nudges influence pro-environmental choices and moderate post-choice emotional responses

In this paper, we use choice architecture techniques to activate both social and personal norms, seeking to increase pro-environmental choices and to better understand the effect of such norm types on post-choice emotional responses. In four experiments, we make different social or personal norms sa...

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Detalles Bibliográficos
Autores principales: Trujillo, Carlos Andres, Estrada-Mejia, Catalina, Rosa, Jose A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920343/
https://www.ncbi.nlm.nih.gov/pubmed/33647050
http://dx.doi.org/10.1371/journal.pone.0247519