Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior

Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase in...

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Detalles Bibliográficos
Autores principales: Zou, Jun, Tang, Yifan, Qing, Ping, Li, Han, Razzaq, Amar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920436/
https://www.ncbi.nlm.nih.gov/pubmed/33669464
http://dx.doi.org/10.3390/ijerph18041912

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920436/
https://www.ncbi.nlm.nih.gov/pubmed/33669464
http://dx.doi.org/10.3390/ijerph18041912

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