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Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior
Environmental issues are still challenging and of global concern. To improve the environmental consumption behavior of consumers, this study investigates whether the match between the promotion mode and product type can improve the conceptual fluency of consumers, so as to increase their purchase in...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920436/ https://www.ncbi.nlm.nih.gov/pubmed/33669464 http://dx.doi.org/10.3390/ijerph18041912 |