Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase

Recommendation systems play an important role in e-commerce turnover by presenting personalized recommendations. Due to the vast amount of marketing content online, users are less susceptible to these suggestions. In addition to the accuracy of a recommendation, its presentation, layout, and other v...

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Detalles Bibliográficos
Autores principales: Sulikowski, Piotr, Zdziebko, Tomasz, Coussement, Kristof, Dyczkowski, Krzysztof, Kluza, Krzysztof, Sachpazidu-Wójcicka, Karina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920485/
https://www.ncbi.nlm.nih.gov/pubmed/33669422
http://dx.doi.org/10.3390/s21041381

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920485/
https://www.ncbi.nlm.nih.gov/pubmed/33669422
http://dx.doi.org/10.3390/s21041381

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