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The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review
In the last several decades, electronic word of mouth (eWOM) has been widely used by consumers on different digital platforms to gather feedback about products and services from previous customer behavior. However, this useful information is getting blurred by fake reviews—i.e., reviews that were cr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
PeerJ Inc.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7924504/ https://www.ncbi.nlm.nih.gov/pubmed/33816872 http://dx.doi.org/10.7717/peerj-cs.219 |