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Business model innovation at the bottom of the pyramid – A case of mobile money agents
Business models have historically facilitated the ability of firms to create and capture value. Focusing on financial service agents (FSAs) as actors in the Nigerian financial services industry, this study helps to elucidate how value creation and distribution can facilitate business model innovatio...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
College of Business Administration, University of Georgia
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7960631/ https://www.ncbi.nlm.nih.gov/pubmed/33814650 http://dx.doi.org/10.1016/j.jbusres.2021.01.029 |