Gamification and reputation: key determinants of e-commerce usage and repurchase intention

Nowadays, companies know that keeping customers engaged is essential to increase their loyalty. The main goal of this study is to understand the impact of gamification and reputation on the intention of repurchase in e-commerce. Gamification corresponds to the regular usage of game elements in non-g...

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Detalles Bibliográficos
Autores principales: Aparicio, Manuela, Costa, Carlos J., Moises, Rafael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966992/
https://www.ncbi.nlm.nih.gov/pubmed/33748467
http://dx.doi.org/10.1016/j.heliyon.2021.e06383

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7966992/
https://www.ncbi.nlm.nih.gov/pubmed/33748467
http://dx.doi.org/10.1016/j.heliyon.2021.e06383

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