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The Timing, Nature and Extent of Social Media Marketing by Unhealthy Food and Drinks Brands During the COVID-19 Pandemic in New Zealand

Background: Concerns have been raised that health and societal causes surrounding the COVID-19 pandemic were misappropriated by companies to promote their unhealthy products to vulnerable populations during a time of increased stress and hardship (i.e., COVID-washing). Social media is a common mediu...

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Detalles Bibliográficos
Autores principales: Gerritsen, Sarah, Sing, Fiona, Lin, Karen, Martino, Florentine, Backholer, Kathryn, Culpin, Angela, Mackay, Sally
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7973089/
https://www.ncbi.nlm.nih.gov/pubmed/33748177
http://dx.doi.org/10.3389/fnut.2021.645349