The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs

PURPOSE: Social crowding refers to the extent of social presence and proximity to others. A large number of studies have explored the effect of social crowding on consumers’ feelings and behaviours in real shopping scenes, whereas few studies have examined the potential marketing effect of social cr...

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Detalles Bibliográficos
Autores principales: Cai, Danfeng, Zhu, Lian, Zhang, Wuke, Ding, Hao, Wang, Ailian, Lu, Yao, Jin, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2021
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7982439/
https://www.ncbi.nlm.nih.gov/pubmed/33762856
http://dx.doi.org/10.2147/PRBM.S292360

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7982439/
https://www.ncbi.nlm.nih.gov/pubmed/33762856
http://dx.doi.org/10.2147/PRBM.S292360

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