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The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs
PURPOSE: Social crowding refers to the extent of social presence and proximity to others. A large number of studies have explored the effect of social crowding on consumers’ feelings and behaviours in real shopping scenes, whereas few studies have examined the potential marketing effect of social cr...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7982439/ https://www.ncbi.nlm.nih.gov/pubmed/33762856 http://dx.doi.org/10.2147/PRBM.S292360 |