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Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan
Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communica...
Autores principales: | Rasheed, Muneera A., Hookmani, Alma Arshad, Waleed, Sana, Fatima, H. Sundus, Siddiqui, Soha, Khurram, Muhammad, Hasan, Babar S. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7991406/ https://www.ncbi.nlm.nih.gov/pubmed/33777875 http://dx.doi.org/10.3389/fpubh.2021.584179 |
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