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The relationship between brand experience and consumer-based brand equity in grocerants

This study proposes a model that applies brand experience and customer-based brand equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing food service sector of “grocerants.” For the empirical analysis, 384 foodservice consumers with experience of using seven S...

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Detalles Bibliográficos
Autores principales: Jeon, Hyeon Mo, Yoo, Se Ran
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7992126/
http://dx.doi.org/10.1007/s11628-021-00439-8