Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?

This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on cus...

Descripción completa

Detalles Bibliográficos
Autores principales: Yu, Jongsik, Park, Junghyun, Lee, Kyeongheum, Han, Heesup
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8005145/
https://www.ncbi.nlm.nih.gov/pubmed/33809991
http://dx.doi.org/10.3390/ijerph18063275

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8005145/
https://www.ncbi.nlm.nih.gov/pubmed/33809991
http://dx.doi.org/10.3390/ijerph18063275

Ejemplares similares