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Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China
After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. Behind this growth is a significant shift in the profile of cruise consumers/passengers/tourists, with growth rates twice as fast as those...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8006457/ https://www.ncbi.nlm.nih.gov/pubmed/33790831 http://dx.doi.org/10.3389/fpsyg.2021.606785 |