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Determinants of content marketing effectiveness: Conceptual framework and empirical findings from a managerial perspective
Content marketing has gained momentum around the world and is steadily gaining importance in the marketing mix of organizations. Nevertheless, it has received comparatively little attention from the scientific community. In particular, there is very little knowledge about the effectiveness, optimal...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8016322/ https://www.ncbi.nlm.nih.gov/pubmed/33793631 http://dx.doi.org/10.1371/journal.pone.0249457 |