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Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to confinement and social distancing. Besides, which are the factors that influence the purchase decision. In the proposed model, we tested from quantitative research with a sample of 2,065 online consume...

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Detalles Bibliográficos
Autores principales: Larios-Gómez, Emigdio, Fischer, Laura, Peñalosa, Mónica, Ortega-Vivanco, Mayra
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8027689/
https://www.ncbi.nlm.nih.gov/pubmed/33855230
http://dx.doi.org/10.1016/j.heliyon.2021.e06468