An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service

Due to the impact of the COVID-19 pandemic, on-demand grocery delivery service that combines mobile technology and city logistics has gained tremendous popularity among grocery shoppers as a substitute to self-service grocery shopping in the store. This paper proposes an intelligent comparative appr...

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Detalles Bibliográficos
Autores principales: Altay, Burak Can, Okumuş, Abdullah, Adıgüzel Mercangöz, Burcu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8032847/
https://www.ncbi.nlm.nih.gov/pubmed/34777961
http://dx.doi.org/10.1007/s40747-021-00358-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8032847/
https://www.ncbi.nlm.nih.gov/pubmed/34777961
http://dx.doi.org/10.1007/s40747-021-00358-1

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