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An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service
Due to the impact of the COVID-19 pandemic, on-demand grocery delivery service that combines mobile technology and city logistics has gained tremendous popularity among grocery shoppers as a substitute to self-service grocery shopping in the store. This paper proposes an intelligent comparative appr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8032847/ https://www.ncbi.nlm.nih.gov/pubmed/34777961 http://dx.doi.org/10.1007/s40747-021-00358-1 |