Business model options for passenger urban air mobility

While technological progress towards passenger urban air mobility (UAM) receives high attention, relevant business models for the deployment of these increasingly sophisticated passenger-carrying air vehicles for urban applications get less attention. However, especially in early market stages with...

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Autores principales: Straubinger, Anna, Michelmann, Johannes, Biehle, Tobias
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Vienna 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8034508/
https://www.ncbi.nlm.nih.gov/pubmed/33868510
http://dx.doi.org/10.1007/s13272-021-00514-w
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author Straubinger, Anna
Michelmann, Johannes
Biehle, Tobias
author_facet Straubinger, Anna
Michelmann, Johannes
Biehle, Tobias
author_sort Straubinger, Anna
collection PubMed
description While technological progress towards passenger urban air mobility (UAM) receives high attention, relevant business models for the deployment of these increasingly sophisticated passenger-carrying air vehicles for urban applications get less attention. However, especially in early market stages with high risks of investment and in respect to an often envisioned implementation of transport services in the proximity of urban settlements, it is important that the technology adds value to society. In this paper relevant perspectives to comprehend the current UAM business environment are presented. Possible operator models and customer segments are compiled and matched in three concrete business model approaches for passenger UAM. Scrutinising UAM Airport Shuttle Services shows that even concepts with sufficient demand might still not be adequate for a valid business case due to incomplete and a so far insufficient critical analysis of the overall operational environment. Second, a so far often unconsidered business model for a Company Shuttle Service is introduced, addressing the problem of scaling up UAM services with a dynamically expandable Business-to-Business (B2B) concept. Third, UAM will be discussed as part of public transport, introducing a business model that is inclusive and in strong line with public demands. Finally, these rather different implementation concepts unlock the space for an open-minded discussion on business models in the field of passenger UAM in general.
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spelling pubmed-80345082021-04-12 Business model options for passenger urban air mobility Straubinger, Anna Michelmann, Johannes Biehle, Tobias CEAS Aeronaut J Original Paper While technological progress towards passenger urban air mobility (UAM) receives high attention, relevant business models for the deployment of these increasingly sophisticated passenger-carrying air vehicles for urban applications get less attention. However, especially in early market stages with high risks of investment and in respect to an often envisioned implementation of transport services in the proximity of urban settlements, it is important that the technology adds value to society. In this paper relevant perspectives to comprehend the current UAM business environment are presented. Possible operator models and customer segments are compiled and matched in three concrete business model approaches for passenger UAM. Scrutinising UAM Airport Shuttle Services shows that even concepts with sufficient demand might still not be adequate for a valid business case due to incomplete and a so far insufficient critical analysis of the overall operational environment. Second, a so far often unconsidered business model for a Company Shuttle Service is introduced, addressing the problem of scaling up UAM services with a dynamically expandable Business-to-Business (B2B) concept. Third, UAM will be discussed as part of public transport, introducing a business model that is inclusive and in strong line with public demands. Finally, these rather different implementation concepts unlock the space for an open-minded discussion on business models in the field of passenger UAM in general. Springer Vienna 2021-04-09 2021 /pmc/articles/PMC8034508/ /pubmed/33868510 http://dx.doi.org/10.1007/s13272-021-00514-w Text en © Deutsches Zentrum für Luft- und Raumfahrt e.V. 2021 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Paper
Straubinger, Anna
Michelmann, Johannes
Biehle, Tobias
Business model options for passenger urban air mobility
title Business model options for passenger urban air mobility
title_full Business model options for passenger urban air mobility
title_fullStr Business model options for passenger urban air mobility
title_full_unstemmed Business model options for passenger urban air mobility
title_short Business model options for passenger urban air mobility
title_sort business model options for passenger urban air mobility
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8034508/
https://www.ncbi.nlm.nih.gov/pubmed/33868510
http://dx.doi.org/10.1007/s13272-021-00514-w
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