The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in clue extracting. Thus, it is belie...

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Detalles Bibliográficos
Autores principales: Zhang, Yong, Wen, Yuwen, Hou, Min
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8044308/
https://www.ncbi.nlm.nih.gov/pubmed/33868107
http://dx.doi.org/10.3389/fpsyg.2021.636922

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8044308/
https://www.ncbi.nlm.nih.gov/pubmed/33868107
http://dx.doi.org/10.3389/fpsyg.2021.636922

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