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Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying With COVID-19 Guidelines: Randomized Controlled Cross-sectional Web-Based Study

BACKGROUND: Public health campaigns aimed at curbing the spread of COVID-19 are important in reducing disease transmission, but traditional information-based campaigns have received unexpectedly extreme backlash. OBJECTIVE: This study aimed to investigate whether customizing of public service announ...

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Detalles Bibliográficos
Autores principales: Dennis, Alexander S, Moravec, Patricia L, Kim, Antino, Dennis, Alan R
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8045778/
https://www.ncbi.nlm.nih.gov/pubmed/33819910
http://dx.doi.org/10.2196/25762