Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shopping. This paper attempts to examine the trust element in the current pervasive use of the recommendation system for product promotion effectiveness. Owing to the nature of high-volum...

Descripción completa

Detalles Bibliográficos
Autores principales: Low, Mei Peng, Cham, Tat-Huei, Chang, Yee-Shan, Lim, Xin-Jean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8049621/
https://www.ncbi.nlm.nih.gov/pubmed/33879929
http://dx.doi.org/10.1007/s11135-021-01147-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8049621/
https://www.ncbi.nlm.nih.gov/pubmed/33879929
http://dx.doi.org/10.1007/s11135-021-01147-1

Ejemplares similares