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Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shopping. This paper attempts to examine the trust element in the current pervasive use of the recommendation system for product promotion effectiveness. Owing to the nature of high-volum...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8049621/ https://www.ncbi.nlm.nih.gov/pubmed/33879929 http://dx.doi.org/10.1007/s11135-021-01147-1 |