Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cl...

Descripción completa

Detalles Bibliográficos
Autores principales: Jiménez-Barreto, Jano, Loureiro, Sandra, Braun, Erik, Sthapit, Erose, Zenker, Sebastian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Ltd. 2021
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055116/
https://www.ncbi.nlm.nih.gov/pubmed/33897084
http://dx.doi.org/10.1016/j.ijhm.2021.102872

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055116/
https://www.ncbi.nlm.nih.gov/pubmed/33897084
http://dx.doi.org/10.1016/j.ijhm.2021.102872

Ejemplares similares