Cargando…
Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective
After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cl...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors. Published by Elsevier Ltd.
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8055116/ https://www.ncbi.nlm.nih.gov/pubmed/33897084 http://dx.doi.org/10.1016/j.ijhm.2021.102872 |