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The perspectives of patients with type 2 diabetes mellitus on marketing mix elements in primary health care: a quantitative study from Lithuania

BACKGROUND: A competitive advantage in health care institutions can be cultivated by marketing activities and value creation for patients with chronic diseases in primary health care. Type 2 diabetes mellitus (T2DM) is a major challenge in primary health care, as managing risk factors and managing p...

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Detalles Bibliográficos
Autores principales: Budrevičiūtė, Aida, Kalėdienė, Ramunė, Paukštaitienė, Renata, Bagdonienė, Liudmila, Stankūnas, Mindaugas, Valius, Leonas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8057937/
https://www.ncbi.nlm.nih.gov/pubmed/33504395
http://dx.doi.org/10.1017/S1463423620000699