Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Despite the growing demand for luxury goods, there is limited understanding about how consumers respond to luxury-goods advertising and how viewing advertising in different social contexts affects these responses. This study investigates the link between luxury goods advertising and expected utility...

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Detalles Bibliográficos
Autores principales: Pozharliev, Rumen, Verbeke, Willem, De Angelis, Matteo, Van Den Bos, Ruud, Peverini, Paolo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2021
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8059690/
http://dx.doi.org/10.1007/s43039-021-00023-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8059690/
http://dx.doi.org/10.1007/s43039-021-00023-y

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