Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female e...

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Detalles Bibliográficos
Autores principales: Jiménez-Zarco, Ana Isabel, Clemente-Almendros, Jose Antonio, González-González, Inés, Aracil-Jordà, Jorge
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2021
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8072275/
https://www.ncbi.nlm.nih.gov/pubmed/33912108
http://dx.doi.org/10.3389/fpsyg.2021.630058

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8072275/
https://www.ncbi.nlm.nih.gov/pubmed/33912108
http://dx.doi.org/10.3389/fpsyg.2021.630058

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