Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

BACKGROUND: Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There is little understanding of users’ awa...

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Detalles Bibliográficos
Autores principales: Joo, Eunsin, Kononova, Anastasia, Kanthawala, Shaheen, Peng, Wei, Cotten, Shelia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2021
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8080138/
https://www.ncbi.nlm.nih.gov/pubmed/33847596
http://dx.doi.org/10.2196/16518

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8080138/
https://www.ncbi.nlm.nih.gov/pubmed/33847596
http://dx.doi.org/10.2196/16518

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