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Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study
BACKGROUND: Persuasion knowledge, commonly referred to as advertising literacy, is a cognitive dimension that embraces recognition of advertising, its source and audience, and understanding of advertisers’ persuasive and selling intents as well as tactics. There is little understanding of users’ awa...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8080138/ https://www.ncbi.nlm.nih.gov/pubmed/33847596 http://dx.doi.org/10.2196/16518 |